En 1997, Apple: Think different.
De 2004 à 2010, Facebook/Instagram: Follow
En 2018, BRAINS MODELS: Think again.
NOM DE MARQUE : BRAINS MODELS
SIGNATURE : THINK ANGAIN.
BASELINE : UNE IDÉE VAUT MIEUX QUE CENT MANNEQUINS
POSITIONNEMENT : la Silicon Valley fait le gros du travail et BRAINS MODELS fera le raffinement.
Deux sources principales de revenus :
a. FONDAMENTAUX [les idées/concepts] FUNDAMENTAL/s [word/s-sign/s]
b. ENVIRONNEMENTAUX [espace/s]
3 DIVISIONS CHEZ BRAINS MODELS :
ÉLÉMENTAIRE : IDÉES, MOTS ET CONCEPTS [media traditionnel]
ENVIRONNEMENTAL: espace/s
EXPÉRIMENTAL: théorie [nouveau media]
NE JAMAIS UTILISER LES MOTS DE DESIGN ET CONTENU
LE DESIGN ET LE CONTENU EST PASSÉ. AU SUIVANT. LE SUIVANT C’EST LA PLEINE CONSCIENCE.
THINK DIFFERENT-FOLLOW-THINK AGAIN
BRAINS MODELS c’est LE FLUX DE CONSCIENCE contre LE FLUX CONTENU.
« En devenant conscient cela remplace tout besoin de style. »
…………………………………………….
June 16, 2017
Arles, FRANCE
New York, USA
Creative director Steven Mark Klein has partnered with Aurelien Poirson-Atlan and Cecile Montigny the founders
of APAR.TV to create a new think tank: BRAINS A modeling agency brainsmodels.com [under construction]:
« Given the speed of social and technological change in the 21st century having a vision is more relevant than a view. »
Contact:
Steven Mark Klein
smk@glmn.com
What if there was a modeling/talent agency that represented intellectuals for hire to the fashion/consumer products companies? NEXT BRAINS. FUCK BEAUTY.
NOT VOGUE/LSDi/99% YOUTH/ BRAINS enemy: Glamour and Youth
note that Conrad is nos saying that it is glamorous to be young – a judgment frome the outside. Rather, his « glamour of youth » is an intenal, psychological state. Young people, he suggests, are particularly suscptible to glamour. Like a veil, a distorted lens, or a mind-altering drug, the « charmed medium » of glamour affects not the object perceived but the person perceiving. Reflecting this sense of the word, by 1902 Webster’s inculed two new definitions : « akind of haze in the air, causing things to appear different from what they really are » and « any artificial interest in, or association with, an object, through which it appears delusively magnified or glorified ».
Notez que Conrad est nous disant qu’il est glamour d’être jeune – un jugement de l’extérieur. Au contraire, son «glamour de la jeunesse» est un état mental et psychologique. Les jeunes, suggère-t-il, sont particulièrement suscités par le glamour. À l’instar d’un voile, d’une lentille déformée ou d’un médicament qui altère l’esprit, le «moyen de charme» du glamour affecte non pas l’objet perçu, mais la personne qui perçoit. Réfléchissant à ce sens du mot, en 1902, Webster a inculqué deux nouvelles définitions: «un air de brume dans l’air, amenant les choses à apparaître différemment de ce qu’elles sont réellement» et «tout intérêt artificiel ou associé à un objet par lequel Il semble grossièrement magnifié ou glorifié « .
La « bataille du glamour » est parmi les formes de glamour les plus anciennes et les plus durables, et les annonces de recrutement militaire continuent de s’en inspirer.
Not for publication: Physical beauty is a dime a dozen where as brains are one in a million.
NOT FOR PUBLICATION. Just playing at the moment:
YOU THINK YOU KNOW WHAT COOL IS. THINK AGAIN.
Tu crois savoir ce qu’est le cool. Pense encore.
APPLE: Think Different
Facebook/Instagram: Follow
BRAINS: Think Again
This is what I’m working on for the mission statement.
An idea is worth 1,000 fashion models.
You think you know what modeling is. Think again.
Une idée vaut 1000 mannequins.
Vous pensez savoir ce qu’est le mannequinat. Réfléchissez encore.
YOU THINK YOU KNOW WHAT MODELING IS. THINK AGAIN.
Apple: Think different. [1997]
Facebook/Instagram: Follow [2004/2010
BRAINS MODELS: Think again. [2017]
AN IDEA IS WORTH A THOUSAND FASHION MODELS
That is the idea: Silicon Valley is doing the heavy lifting and BRAINS MODELS will be doing the refinement.
This morning I figured out our two revenue streams:
a. FUNDAMENTAL/s [word/s-sign/s]
b. ENVIROMENTAL/s [space/s]
NEVER USE THE WORD/s DESIGN/CONTENT.
DESIGN HAPPENED. NEXT.
NEXT. CONSCIOUSNESS.
THINK DIFFERENT-FOLLOW-THINK AGAIN
thought: BRAINS MODELS three divisions:
ELEMENTAL: word/s & sign/s [traditional media]
ENVIRONMENTAL: space/s
EXPERIMENTAL: theory [new media]
« E » is one of the key 21st century letter
BRAINS MODELS is CONSCIOUSNESS vs CONTENT
Def: Models of consciousness in a post-truth world.
BRAINS MODELS [brain trust] Think tank:
https://en.wikipedia.org/wiki/Brain_trust
https://en.wikipedia.org/wiki/Think_tank
CONTENT HAPPENED. NEXT.
What is next is to be conscious which replaces any need for style.