Quand les temps étaient difficiles Ingmar Bergman réalisait des publicités pour vendre des savons et Orson Welles pour vendre du vin. Et il faut dire que les publicités enivrantes d’Orson Welles sont devenues un phénomène culturel des années 80. Il y avait de quoi.
Ceux qui étaient vivants pour regarder la télévision à la fin des années 1970 et au début des années 80 n’ont pas pu éviter le message publicitaire suivant (récité par Orson Welles lui-même) : «Nous ne vendrons pas de vin avant l’heure».
Quarante ans après Citizen Kane, le génie de la réalisation était au fond du trou financier, il n’avait plus rien. Il luttait pour terminer son long métrage The Other Side of the Wind, ne sachant pas que Netflix le ferait éventuellement pour lui.
Il avait donc besoin d’argent, de beaucoup d’argent parce qu’il devait aussi s’auto-financer pour payer une partie de ses films. Alors il a fait des films publicitaires pour de la piquette et du mauvais champagne. Et voici le résultat (culte).
![Predictive Journalism [Magazines] @virgilabloh @wmag](https://scontent-cdg2-1.cdninstagram.com/v/t51.29350-15/209584973_2957777841155347_4545370530577311983_n.jpg?_nc_cat=111&ccb=1-5&_nc_sid=8ae9d6&_nc_ohc=1HiUsGd7uYMAX-Qk_zF&_nc_ht=scontent-cdg2-1.cdninstagram.com&edm=ANo9K5cEAAAA&oh=540ee951ddaa4764615850e23b5bd30f&oe=61567B7F "Predictive Journalism [Magazines] @virgilabloh @wmag")
![The intersection of persona, product, propaganda, and profit. In 2021 is the brand Supreme any different than the brand GAGOSIAN? No. They are both strategic entities focused on valuations, cultural and capital. Each bestow status on their investors. What I am fascinated by is that they both trade in Dead Data. I find no intellectual difference between a Supreme x John Woo collaboration as GAGOSIAN exhibiting Harmony Korine’s paintings. In each case the two of them are basing the products social influence and exchange value on established [Dead] [Data] information. Both are DOA. Each of the artists and brands chosen for the first exhibition STUPID and the second DROPS are attempting an impossible narrative, to raise dead informational bits. What I find Intellectually horrifying is the scale of the audience and the financial market for this morbid display. The culturally transgressive destroys established values. The works in STUPID and DROPS are intellectual crimes in that they present what has already lost all meaning and value and the propaganda creates an altogether false meta-value. The transgressive preserves creative innocence by exposing the inherent corruption of the status quo.
MARK EVEN x STEVE OKLYN
2021](https://scontent-cdt1-1.cdninstagram.com/v/t51.29350-15/196860070_809654653271496_8575323350180795315_n.jpg?_nc_cat=105&ccb=1-5&_nc_sid=8ae9d6&_nc_ohc=E-hW2SYA5ncAX8ehmCB&_nc_ht=scontent-cdt1-1.cdninstagram.com&edm=ANo9K5cEAAAA&oh=b3da67ef0678697de0403d7540b8ef16&oe=61551349 "The intersection of persona, product, propaganda, and profit. In 2021 is the brand Supreme any different than the brand GAGOSIAN? No. They are both strategic entities focused on valuations, cultural and capital. Each bestow status on their investors. What I am fascinated by is that they both trade in Dead Data. I find no intellectual difference between a Supreme x John Woo collaboration as GAGOSIAN exhibiting Harmony Korine’s paintings. In each case the two of them are basing the products social influence and exchange value on established [Dead] [Data] information. Both are DOA. Each of the artists and brands chosen for the first exhibition STUPID and the second DROPS are attempting an impossible narrative, to raise dead informational bits. What I find Intellectually horrifying is the scale of the audience and the financial market for this morbid display. The culturally transgressive destroys established values. The works in STUPID and DROPS are intellectual crimes in that they present what has already lost all meaning and value and the propaganda creates an altogether false meta-value. The transgressive preserves creative innocence by exposing the inherent corruption of the status quo.
MARK EVEN x STEVE OKLYN
2021")
![Mark Even American artist
Born 2000 Mountain View, CA.
Mark Even was convicted of a cybercrime in 2015. He was sentenced to ten years to be served at a new Federal prison: BALSEC ONE specifically for cyber criminals. It is located in Steele City, Nebraska.
Mark has used his time to develop an algorithmic based [Code art also known as code generated experiments] creative practice. He refers to BALSEC ONE as his Marfa. The BLACK POWER series is his newest work.
Note: Mark has no access to a computer in prison. He writes down the instructions of the work which are given to his lawyer who gives those directions to a member of the MLF [Mark Lombardi Faction] who have assisted him on a number of projects. Mark is currently thinking of releasing the BLACK POWER works as individual NFTs.
STEVE OKLYN
443 Institute
Thimphu, Bhutan](https://scontent-cdt1-1.cdninstagram.com/v/t51.29350-15/172246940_241775834361086_412793993617799165_n.jpg?_nc_cat=110&ccb=1-5&_nc_sid=8ae9d6&_nc_ohc=rYlvwDgeL0QAX8CZ_-U&_nc_ht=scontent-cdt1-1.cdninstagram.com&edm=ANo9K5cEAAAA&oh=453e0f712f983aa9e780c9352fe090bd&oe=6155F275 "Mark Even American artist
Born 2000 Mountain View, CA.
Mark Even was convicted of a cybercrime in 2015. He was sentenced to ten years to be served at a new Federal prison: BALSEC ONE specifically for cyber criminals. It is located in Steele City, Nebraska.
Mark has used his time to develop an algorithmic based [Code art also known as code generated experiments] creative practice. He refers to BALSEC ONE as his Marfa. The BLACK POWER series is his newest work.
Note: Mark has no access to a computer in prison. He writes down the instructions of the work which are given to his lawyer who gives those directions to a member of the MLF [Mark Lombardi Faction] who have assisted him on a number of projects. Mark is currently thinking of releasing the BLACK POWER works as individual NFTs.
STEVE OKLYN
443 Institute
Thimphu, Bhutan")
