These 500 names working in concert constitute one version of the FASHIONWORLD MODIFIED DATA virus. The FMD virus is sensitive to any alteration in its composition. Changing a single element of the propaganda agent will modify its message. This version of the FMD virus is particularly damaging to young minds seeking self-definition. This strain of the FMD virus emerged after Andy Warhol’s death in 1987.
Technically the virus is classified as A1W1. This infection is culturally transmitted. Especially susceptible are participants in the art, fashion, entertainment and, celebrity communities. The pathogen has been helped by the emergence of social media platforms over the past ten years.
The historical guardians of aesthetic and social power did not foresee and were not prepared for the fact that by embracing digital data their systems would be both a platform for the FMD virus and would also be its first strategic victim. With each tweet and Instagram image that is taken by a viral agent named on this 500 list the virus is both spreading and simultaneously undermining the traditional systems sponsoring the FMD contagion.
The FASHIONWORLD MODIFIED DATA virus: After four years of research and examination we conclude that the worldwide spread of the A1W1 FMD virus will successfully destroy its main target Conde Nast by September 2016. Zuckerberg will replace Newhouse. Systrom will then replace Wintour.
The components of this version of the A1W1 will have served their purpose. In closing I leave you with a clue to that transfer of power. Picasso Alley will become Warhol Alley.
STEVE OKLYN
September 21, 2015
Rincon, P.R.
NOT VOGUE 500 LIST 2015
JOHANN RUPERT
MICHAEL BURKE
BOB SAUERBERG
CARLA SOZZANI
ARI EMANUEL
PAUL DENEVE
SUSSANA LAU
TINKER HATFIELD
NATALIE MASSENET
RAF SIMONS
JULIE MANNION
ROBERT RABENSTEINER
STEFANO TONCHI
IMRAN AMED
PIERRE ROUGIER
LULU KENNEDY
MIUCCIA PRADA
THOMAS LENTHAL
KARLA OTTO
GIOVANNI TESTINO
GODFREY DEENY
PETER MARINO
LILY-ROSE DEPP
JAMES JEBBIA
PENNY MARTIN
ANAITA SHROFF ADAJANIA
ADRIAN JOFFE
JONATHAN NEWHOUSE
TOM FLORIO
JEFFERSON HACK
SHAWAY YEH
REMO RUFFINI
STEPHEN GAN
KELLY TALAMAS
CAROLINE ISSA
OLIVIER ZAHM
DIRK STANDEN
PATRIZIO BERTELLI
PHILIP GREEN
SHAYNE OLIVER
JULIE GILHART
FRANCA SOZZANI
KRIS JENNER
JUERGEN TELLER
PHARRELL WILLIAMS
NATALIE JOOS
KARL LAGERFELD
SARAH MOWER
ED FILIPOWSKI
TIM BLANKS
PETRA COLLINS
MARINE BRAUNSCHVIG
NAOMI ITKES
MILAN VUKMIROVIC
JULIA RESTOIN ROITFELD
KYLIE JENNER
OLIVIER LALANNE
KATIE GRAND
RENZO ROSSO
GLENN O’BRIEN
HUMBERTO LEON
JEREMY KOST
LI EDELKOORT
STUART VEVERS
CARINE ROITFELD
KATIE SHILLINGFORD
LEIGH LEZARK
MAXWELL SNOW
ANDREW RICHARDSON
BOB COLACELLO
CAROLINE DE MAIGRET
LADY AMANDA HARLECH
GIGI HADID
MAXIME BALLESTEROS
NEVILLE WAKEFIELD
JENNA PUTNAM
KARLEY SCIORTINO
MAX FARAGO
RONNIE COOKE NEWHOUSE
NATALIE RIGG
CAROL LIM
VINCENT DARRE
SKY FERREIRA
BRIDGET FOLEY
POPPY DELEVINGNE
ANNA DELLO RUSSO
DEREK BLASBERG
MARCO BIZZARRI
DEBORAH NEEDLEMAN
DIANE PERNET
CAROLINE ISSA
ELIZABETH SALTZMAN
MATTHEW SCHNEIER
DANIELA FALCAO
EMILY WEISS
ANGELICA CHEUNG
ANGELO FLACCAVENTO
MICHAEL ROBERTS
TOM FORD
ALEXANDER FURY
GLENDA BAILEY
JOERG KOCH
FRANCA SOZZANI
BRUNO PAVLOVSKY
JONATHAN NEWHOUSE
JOP VAN BENNEKOM
KEVIN MA
FRANCOIS-HENRI PINAULT
CHRISTINA ONG
ANTOINE ARNAULT
KARCHUN LEUNG
KIM HASTREITER
ANDREW CREIGHTON
DAVID LAUREN
JOE ZEE
BERNARD FORNAS
LEV TANJU
ANDREW WU
KRISTINA O’NEILL
JEAN TOUITOU
DAVID CAREY
JIM NELSON
LEANDRA MEDINE
JONATHAN WINGFIELD
GERT JONKERS
YASMIN SEWELL
DELPHINE ARNAULT
CATHERINE BABA
ALAN PRADA
JENNIFER NEYT
JAYNE MIN
SARAH HERZ
GILDA AMBROSIO
HUGO COMPAIN
GIOVANNA BATTAGLIA
GUIDO PALAU
KENDALL JENNER
STEFANIA VISMARA
TENZIN WILD
HELENA TEJEDOR
AARON ROSE
GILDA AMBROSIO
JULIA SARR-JAMOIS
SOFIE VALKIERS
MAGNUS BERGER
DILETTA BONAIUTI
OLIVIA PALERMO
TAMU MCPHERSON
MIROSLAVA DUMA
ALASTAIR MCKIMM
JULIE DE LIBRAN
ROBERT DUFFY
OLYMPIA LE-TAN
JOSEPHINE DE LA BAUME
PHILIPPE FORTUNATO
AXEL HUYNH
GERALDINE SAGLIO
MEL OTTENBERG
LUELLA BARTLEY
ALEXIA NIEDZIELSKI
CHRISTOPHER BAILEY
LEO FITZPATRICK
JULIEN DOSSENA
MARC NEWSON
MADEMOISELLE AGNES
DAVID HERSHKOVITS
SARAH BURTON
ISABELLE GUICHOT
KATIE HILLIER
CAPUCINE SAFYURTLU
LANGLEY FOX
ELIZABETH VON GUTTMAN
SIDNEY TOLEDANO
BETTY CATROUX
JENNIFER EYMERE
ISABEL MARANT
LYNN HIRSCHBERG
KATE LYALL
VITO SCHNABEL
FABIEN BARON
KATHERINE K. ZARRELLA
JONATHAN KAYE
LUCIEN SMITH
CARA DELEVINGNE
RONNIE COOKE NEWHOUSE
STEPHEN GAN
CAROLINE GAIMARI
PETER BRANT
JAY MASSACRET
CHELSEA LEYLAND
EDWARD ENNINFUL
DAN COLEN
PETER MARINO
CYNTHIA ROWLEY
SARAJANE HOARE
TONNE GOODMAN
PHIL OH
LUCINDA CHAMBERS
MORITZ VON LAFFERT
DREE HEMINGWAY
VERONICA DITTING
RICHARD O’MAHONY
ELLIE GRACE CUMMING
ALEXANDRA SHULMAN
SOFIA DE ROMARATE
LAURA GENNINGER
BENJAMIN EYMERE
NELMA KALONJI
HAMISH BOWLES
GIAMPAOLO GRANDI
CAROL CORNAU
HARMONY KORINE
OLIVIA SINGER
ALISTER MACKIE
MARK HOLGATE
NATE LOWMAN
TOMMY TON
AGATA BELCEN
JAMES WOOLHOUSE
HARLEY VIERA-NEWTON
STEPHEN QUINN
CAMILLA DE TERRE
NICHOLAS COLERIDGE
CHLOE SEVIGNY
LISA LOVE
KEVIN TACHMAN
JENS GREDE
FREDERICO MARCHETTI
JEAN-YVES LE FUR
EZRA PETRONIO
ERIK TORSTENSSON
TOM VAN DORPE
JENNE LOMBARDO
FLORIANE DE SAINT PIERRE
LAUREN BOYLE
JED ROOT
BABETH DJIAN
PIERGIORGIO DEL MORO
MAZDACK RASSI
YASMINE ESLAMI
MAURIZIO CATTELAN
CAMILLA LOWTHER
ROBERT STOREY
KARLIE KLOSS
DAVID TORO
JIMMY MOFFAT
KEITH BAPTISTA
MARIE CHAIX
ANNA TREVELYAN
JEAN-JACQUES PICART
BRIAN PHILLIPS
SAMUEL ELLIS SCHEINMAN
MARCO ROSSO
DORIAN GRINSPAN
JOHN PFEIFFER
MARIGAY MCKEE
FREDERIC BEIGBEDER
JEROME DREYFUS
SOLOMON CHASE
SUZANNE KOLLER
ABY ROSEN
PIERPAOLO FERRARI
PANOS YIAPANIS
THOMAS LENTHAL
NICOLA FORMICHETTI
ELIZABETH SCHMIEL
MIA MORETTI
MYUNG HEE LEE
LUCY COOPER
MICHAEL AMZALAG
GEORGIA MAY JAGGER
CHRISTANE ARP
VINOODH MATADIN
AAROW KRUSE
NIKKI OGUNNAIKE
RACHEL CHANDLER
TOMGUINNESS
ROBIN GIVHAN
ISABELLE KOUNTOURE
DIRK VAN DEN EYNDEN
MARY FREY
JODIE HARRISON
SEDA DOMANIC
LORRAINE CANDY
KELLY OSBOURNE
JUSTINIAN KFOURY
CHLOE SCHMA
DAN ROOKWOOD
MICHAEL KARBELNIKOFF
INEZ VAN LAMSWEERDE
DAN THAWLEY
CATHY HORYN
ALIONA DOLETSKAYA
MATHIAS AUGUSTYNIAK
LEAH CHERNIKOFF
JAMES VALERI
SUZANNE SYKES
PHILIP FOX-MILLS
JOHN BRODIE
MARCO GOBETTI
SCOTT SCHUMAN
OLYA KURYSCHUK
PIETRO BECCARI
MAGNUS UNNAR
KLAUS BISENBACH
AVENA GALLAGHER
RYAN MCGINLEY
EVA MINCHON
MARK BORTHWICK
JONNY JOHANSSON
PIERRE BERGE
RICHARD KERN
MAUREN CHIQUET
JACKIE LINTON
ANDY SPADE
BEN PUNDOLE
BRIANNA CAPOZZI
JEFFREY DEITCH
TIM BARBEREN PUNDOLE
ANDREW RICHARDSON
COLIN BERGH
SUKI WATERHOUSE
MARCELO KRASILIC
GIA COPPOLA
HANNA LINDEN
ADA KOKOSAR
SARAH RUTSON
IRINA LAKICEVIK
JENNA LYONS
VANESSA HONG
NATASHA GOLDENBERG
CAROLINE VREELAND
PERNILE TEISBAEK
GILDA AMBROSIO
ANYA ZIOUROVA
MALINA GILCHRIST
CHLOE MALLE
KIMBERLEY JENNESKENS
DAVID LAUREN
AIMEE SONG
J.J. MARTIN
HOLLI ROGERS
SELBY DRUMMOND
LILY KWONG
PRINCESS DEENA ALJUHANI ABDULAZIZ
ECE SUKAN
VIRGINIA SMITH
MARGARET ZHANG
ANNABEL ROSENDAHL
KELLY CONNOR
ANNINA MISLIN
NICOLE WARNE
KATE FOLEY
SOFIA SANCHEZ DE BETAK
GIOVANNA BATTAGLIA
LUDOVINE POIBLANC
LAUREN REMINGTON PLATT
ALEXA CHUNG
LUCY CHADWICK
CLAIRE COURTIN-CLARINS
ASHLEY OLSEN
MELVIN CHUA
PAULA GOLDSTEIN DI PRINCIPE
MARGHERITA MISSONI
ALICE FERRAZ
MIROSLAVA DUMA
MICHELE LAMY
ANNE-SOPHIE MIGNAUX
CONNIE WANG
BEATRICE TRUSSARDI
OMOYEMI AKERELE
TAMARA MELLON
RALPH TOLEDANO
VANESSA TRAINA
LOTTIE MOSS
EMMANUEL PERROTIN
DARIA SHAPOVALOVA
UMIT BENAN
VIRGINIE COURTIN-CLARINS
ROSELLA JARDINI
BRIE WELCH
MITSUKO WATANABE
ELISABETH VON THURN UND TAXIS
MONICA MENDES
PRISCA COURTIN-CLARINS
MARY-KATE OLSEN
BANDANA TEWARI
MICHELE MONTAGNE
GAIA TRUSSARDI
MEGAN BOWMAN
JENNA COURTIN-CLARINS
LINDA LOPPA
ELLA RICHARDS
ZANA BAYNE
CLAIRE THOMSON JONVILLE
MERT ALAS
JESSICA DIEHL
YASMIN SEWELL
ANTOINE ARNAULT
LUCAS OSSENDRIJVER
OLIVIA BEE
DAVID VIVIRIDO
GIAN GIACOMO FERRARIS
SARAH DOUKAS
KIM JONES
ELIZABETH SALTZMAN
MICHAEL AVEDON
ELIE TOP
DIEGO DELLA VALLE
ELENA MAKRIS
LISA GRENDENE
MARCUS PIGGOTT
RICHARD BUCKLEY
CAMILLA NICKERSON
SANDY KIM
ALLEGRA VERSACE
PIERRE GODI
FRANCESCO SOURIGUES
IDIL TABANCA
KUBA DABROWSKI
CINDY CRAWFORD
CHRISTINE CENTENERA
SOPHIE HICKS
ILAN DELOUIS
KYLE ANDERSON
KATHY LO
AMANDA DE CADENET
JOANNA HILLMAN
LILY MCMENAMY
TAYLOR TOMASI HILL
LAURA BROWN
ROBERT MONTGOMERY
DONATELLA VERSACE
MIYAKO BELLIZZI
KATE LANPHEAR
KRISTEN MCMENAMY
JODY ROGAC
EDIE CAMPBELL
JEANNE GREENBERG ROHATYN
EVA CHEN
ATLANTA DE CADENET
LAUREN SANTO DOMINGO
KAIA GERBER
JENNY MANNERHEIM
SUZY MENKES
KONCA AYKAN
THEODORA RICHARDS
TINA LEUNG
TALLULAH HARLECH
KULLAWIT LAOSUKSRI
JUSTIN O »SHEA
GILDAS LAOEC
MIKE MEIRE
EDWARD NARDOZA
LISA EISNER
VERONIKA HEILBRUNNER
PAT MCGRATH
LAURA LOVE
ANJA ARONOWSKY
KARIN SWERNIK
GARANCE DORE
PAULA REED
AZZA YOUSIF
TOM CHAPMAN
DASHA ZHUKOVA
ALEXANDRA RICHARDS
CHRIS MORTON
MASAYA KUROKI
JAMES FALLON
MICHELLE ELIE
RUTH CHAPMAN
GIACOMO NICOLDI
HIROSHI FUJIWARA
GAIA REPOSSI
MICHEL GAUBERT
JACK MCCOLLOUGH
MICHELE HUIBAN
ANDRE BALAZS
HENRI SEBAOUN
KATE MOSS
JADE BERREAU
BENEDIKT TASCHEN
OLYMPIA SCARRY
PIERRE-YVES ROUSSEL
PAUL GAUDIO
TATI COTLIAR
ROBERTO BACIOCCHI
BRUNO FRISONI
TOMOAKI NAGAO
LIONEL BENSEMOUN
JENNIFER GILPIN
ANOUCK DURANTEAU-LOEPER
JOSHUA SCHULMAN
ANDREW CREIGHTON
GILLIAN MCVEY
IAN SCHRAGER
ANASTASIA BARBIERI
DELFINA DELETTREZ
DEMNA GVASALIA
LAZARO HERNANDEZ