SUBURBANISM : The Soft-Carpeted World [evident] STEVE OKLYN


How and why did this moment happen? Where Olivier Zahm, a key FASHIONWORLD operative, is photographing and
then posting on OZ’s personal Instagram account that image that OZ has taken of Kevin Systrom? Why is Kevin Systrom
in Paris during the same days that Paris Fashion Week is happening? Why is Kevin with Olivier? Who introduced them?
What did they discuss during this exchange of influence?


Go to the 6th paragraph [Kevin Systrom co-founder & CEO of Instgram]:

It is incredibly interesting that over the past 7 months, beginning with the Apple Watch prelaunch event at The Flint Center* located in Cupertino, California, the very epicenter of the Suburbanist cultural control and management system, that we have the CEO of Instagram (acquired by Facebook in 2012 for $1 billion usd) and the publisher of PURPLE Fashion Magazine in Paris together. I do not believe that any of these occurrences are random. I believe that there is a concerted effort, a strategically planned series of introductions and events at work here. As I have written about on a number of previous occasions
FASHIONWORLD and the Suburbanist business leadership are being brought together.
Why are they being introduced and what is being discussed? If we all take a moment to look at and then think about what is taking place, one conclusion just might be that these two very influential groups, FASHIONWORLD and the Suburbanist
ownership, are organizing into a single tactical organization. I have titled this organization The Soft-Carpeted World.

One thought could be that Paul Deneve the former CEO of SAINT LAURENT, who is now the Vice-President of
Special Projects at Apple, could be facilitating these relationships which includes Anna Wintour [VOGUE], Karl Lagerfeld, Sarah Andelman [colette], and Olivier Zahm .
Even Olivier’s collaborator Andre Saraiva made a visit, in February 2015, to Apple headquarters in Cupertino, California. He posted a selfie of himself at the campus. These are all key FASHIONWORLD agents.
They do have influence. Representing the Suburbanist community are Jonathan Ive and designer Marc Newson.
Marc’s wife is the fashion stylist Charlotte Stockdale who has worked consistently with Karl Lagerfeld as a consultant.
There is a very visible alliance occurring between the FASHIONWORLD [fashion, art, and society] leadership and the Suburbanist [technology and entertainment] leadership. This relationship seems to be intensifying. In no way do I view any of these events or relationships representing any form of conspiracy. It is business as usual for powerful people and their organizations to align.

These are just events furthering what the prescient thinker Guy Debord first informed the world about and what he saw occurring. Debord eloquently described all of this in his philosophical text The Society of The Spectacle.
The Spectacle: that “historical moment at which the commodity completes its colonization of social life.” A society where
“All that was once lived has become mere representation.” Where Debord states we are experiencing “the decline of being into having, and having into merely appearing.”
I believe that the image of Instagram CEO Kevin Systrom taken by PURPLE Fashion Magazine publisher Olivier Zahm during Paris Fashion Week in March 2015 and then immediately posted by OZ on his personal Instagram account is a perfect example – you can call it evidence – that the merger of FASHIONWORLD and SUBURBANISM is not merely a theoretical proposition. It is I believe our current reality. This reality is The Soft-Carpeted World. « The spectacle is not a collection of images, rather it is a social relationship between people that is mediated by images.” Guy Debord The Society of The Spectacle 1967

Just under 50 years later the most strategic relationships for the transformation of global culture [reality] is happening right before our eyes. In closing I would like to propose a few possible events happening in the near future. The first being that a Kevin Systrom interview will appear in the 24th issue of PURPLE Magazine Fall/Winter 2015. I would also like to further speculate that in a future 2015 issue of L’Officiel Hommes there will be an editorial art directed by Andre Saraiva focusing on Jony Ive or possibly a fashion/technology editorial about Jony Ive and Marc Newson together or maybe a story about Marc Newson and his new position within the design team at Apple. Note that these are free associations.



Andre Saraiva and Jony Ive in Paris October 2014 attending a Marc Newson hosted Azzedine Alaia dinner at covered by PURPLE Diary photo: Olivier Zahm
Andre Saraiva selfie at Apple Headquarters February 2015


The Soft-Carpeted World: The LVMH Entente
Left-to-right: Delphine Arnault, Patrick Demarchelier, Frank Gehry, Karl Lagerfeld, Cindy Sherman, Christian Louboutin and Marc Newson


March 4, 2015
Marfa, Texas

Publié le 04/03/2015