Alors que le clip du Gangnam Style de Psy devrait devenir la première vidéo à dépasser le milliard de vue dans le courant du premier trimestre 2013, le pouvoir de pénétration de YouTube ne peut plus être remis en question. Le nouveau terrain de jeu, donc, des publicitaires qui l’utilisent pour une simple propagation non contrôlée d’une vidéo classique ou pour jouer de son interactivité. Paradoxalement, c’est souvent la première utilisation qui fonctionne le mieux.
Retour sur les 20 vidéos publicitaires les plus vues de l’année.
Et les plus représentés sont Old Spice chez les annonceurs (sans surprise) avec 4 spots dans le classement, et Wieden + Kennedy à l’international (sans grande surprise non plus), avec 7 spots.
20 – Old Spice Vending Machine
Creative Agency: Wieden + Kennedy
Media Agency: Wieden + Kennedy
Views: 3,885,113
19 – Old Spice Bed
Creative Agency: Wieden + Kennedy
Media Agency: Wieden + Kennedy
Views: 4,245,346
18 – Fiat House Arrest
Creative Agency: Doner
Media Agency: Universal McCann
Views: 4,271,297
17 – Hot Wheels World Record: Corkscrew Jump
Creative Agency: Mistress
Media Agency: 360i, Starcom LA
Views: 4,656,605
16 – Toyota It’s Reinvented
Creative Agency: Saatchi & Saatchi L.A.
Media Agency: Saatchi & Saatchi L.A.
Views: 4,863,416
15 – Sauza Tequila Make It With a Fireman
Creative Agency: StrawberryFrog
Media Agency: Starcom Worldwide
Views: 5,348,876
14 – Old Spice Bounce
Creative Agency: Wieden + Kennedy
Media Agency: Wieden + Kennedy
Views: 5,603,223
13 – Old Spice Blown Mind
Creative Agency: Wieden + Kennedy
Media Agency: Wieden + Kennedy
Views: 5,773,733
12 – Hot Pockets Pocket Like It’s Hot
Creative Agency: Threshold Interactive
Media Agency: Zenith Media
Views: 6,698,235
11 – Chevrolet 2012
Creative Agency: Goodby, Silverstein & Partners
Media Agency: Starcom Worldwide
Views: 7,656,108
10 – Audi of America Vampire Party
Creative Agency: Venables, Bell & Partners
Media Agency: Mediacom
Views: 7,867,887
9 – Nike Football Cristiano Ronaldo vs Rafa Nadal
Creative Agency: Wieden + Kennedy, London
Media Agency: Mindshare
Views: 10,017,653
8 – Chrysler It’s Halftime in America
Creative Agency: Wieden + Kennedy
Media Agency: Universal McCann
Views: 11,282,207
7 – GoPro Camera HERO3: Black Edition
Creative Agency: GoPro Media Team
Media Agency: PPC Associates
Views: 12,453,546
6 – Volkswagen The Dog Strikes Back
Creative Agency: Deutsch LA
Media Agency: Mediacom
Views: 16,082,783
5 – Honda Matthew’s Day Off
Creative Agency: RPA
Media Agency: RPA
Views: 16,290,167
4 – Samsung The Next Big Thing is Already Here
Creative Agency: 72andSunny
Media Agency: Starcom Worldwide
Views: 16,912,896
3 – Volkswagen The Bark Side
Creative Agency: Deutsch LA
Media Agency: Mediacom
Views: 17,718,507
2 – Pepsi MAX Uncle Drew
Creative Agency: The Marketing Arm/Davie Brown Entertainment (Los Angeles)
Media Agency: OMD
Views: 17,841,089
1 – Nike Football My Time Is Now
Creative Agency: Wieden + Kennedy
Media Agency: Mindshare
Views: 20,884,282
![#RIP #virgilabloh
#RIP #steveoklyn
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VOGUE Lagos Premiere Issue [STEVE OKLYN: Predictive Journalism]](https://scontent-cdt1-1.cdninstagram.com/v/t51.29350-15/261746985_483493786322971_1751114709920530266_n.jpg?_nc_cat=105&ccb=1-5&_nc_sid=8ae9d6&_nc_ohc=BtISukq3R3kAX_3sdve&_nc_ht=scontent-cdt1-1.cdninstagram.com&edm=ANo9K5cEAAAA&oh=8d1bfb4dbcb6e005badbfad1ca087f5f&oe=61A82501 "#RIP #virgilabloh
#RIP #steveoklyn
-
VOGUE Lagos Premiere Issue [STEVE OKLYN: Predictive Journalism]")
![Predictive Journalism [Magazines] @virgilabloh @wmag](https://scontent-cdg2-1.cdninstagram.com/v/t51.29350-15/209584973_2957777841155347_4545370530577311983_n.jpg?_nc_cat=111&ccb=1-5&_nc_sid=8ae9d6&_nc_ohc=y75fgP3ywMAAX8YeFHN&_nc_ht=scontent-cdg2-1.cdninstagram.com&edm=ANo9K5cEAAAA&oh=b55c7ca37878e1e69b7c620ecdbe3673&oe=61A989FF "Predictive Journalism [Magazines] @virgilabloh @wmag")
![The intersection of persona, product, propaganda, and profit. In 2021 is the brand Supreme any different than the brand GAGOSIAN? No. They are both strategic entities focused on valuations, cultural and capital. Each bestow status on their investors. What I am fascinated by is that they both trade in Dead Data. I find no intellectual difference between a Supreme x John Woo collaboration as GAGOSIAN exhibiting Harmony Korine’s paintings. In each case the two of them are basing the products social influence and exchange value on established [Dead] [Data] information. Both are DOA. Each of the artists and brands chosen for the first exhibition STUPID and the second DROPS are attempting an impossible narrative, to raise dead informational bits. What I find Intellectually horrifying is the scale of the audience and the financial market for this morbid display. The culturally transgressive destroys established values. The works in STUPID and DROPS are intellectual crimes in that they present what has already lost all meaning and value and the propaganda creates an altogether false meta-value. The transgressive preserves creative innocence by exposing the inherent corruption of the status quo.
MARK EVEN x STEVE OKLYN
2021](https://scontent-cdt1-1.cdninstagram.com/v/t51.29350-15/196860070_809654653271496_8575323350180795315_n.jpg?_nc_cat=105&ccb=1-5&_nc_sid=8ae9d6&_nc_ohc=hDS_B0u-L1MAX_PMyMe&_nc_ht=scontent-cdt1-1.cdninstagram.com&edm=ANo9K5cEAAAA&oh=d44c93ae058e2d4de24fd70057600b83&oe=61A821C9 "The intersection of persona, product, propaganda, and profit. In 2021 is the brand Supreme any different than the brand GAGOSIAN? No. They are both strategic entities focused on valuations, cultural and capital. Each bestow status on their investors. What I am fascinated by is that they both trade in Dead Data. I find no intellectual difference between a Supreme x John Woo collaboration as GAGOSIAN exhibiting Harmony Korine’s paintings. In each case the two of them are basing the products social influence and exchange value on established [Dead] [Data] information. Both are DOA. Each of the artists and brands chosen for the first exhibition STUPID and the second DROPS are attempting an impossible narrative, to raise dead informational bits. What I find Intellectually horrifying is the scale of the audience and the financial market for this morbid display. The culturally transgressive destroys established values. The works in STUPID and DROPS are intellectual crimes in that they present what has already lost all meaning and value and the propaganda creates an altogether false meta-value. The transgressive preserves creative innocence by exposing the inherent corruption of the status quo.
MARK EVEN x STEVE OKLYN
2021")
![Mark Even American artist
Born 2000 Mountain View, CA.
Mark Even was convicted of a cybercrime in 2015. He was sentenced to ten years to be served at a new Federal prison: BALSEC ONE specifically for cyber criminals. It is located in Steele City, Nebraska.
Mark has used his time to develop an algorithmic based [Code art also known as code generated experiments] creative practice. He refers to BALSEC ONE as his Marfa. The BLACK POWER series is his newest work.
Note: Mark has no access to a computer in prison. He writes down the instructions of the work which are given to his lawyer who gives those directions to a member of the MLF [Mark Lombardi Faction] who have assisted him on a number of projects. Mark is currently thinking of releasing the BLACK POWER works as individual NFTs.
STEVE OKLYN
443 Institute
Thimphu, Bhutan](https://scontent-cdt1-1.cdninstagram.com/v/t51.29350-15/172246940_241775834361086_412793993617799165_n.jpg?_nc_cat=110&ccb=1-5&_nc_sid=8ae9d6&_nc_ohc=B5J4d6ZYDEsAX9sPg5i&_nc_ht=scontent-cdt1-1.cdninstagram.com&edm=ANo9K5cEAAAA&oh=de978e5b5cf17b9d44c1952a941944c1&oe=61A900F5 "Mark Even American artist
Born 2000 Mountain View, CA.
Mark Even was convicted of a cybercrime in 2015. He was sentenced to ten years to be served at a new Federal prison: BALSEC ONE specifically for cyber criminals. It is located in Steele City, Nebraska.
Mark has used his time to develop an algorithmic based [Code art also known as code generated experiments] creative practice. He refers to BALSEC ONE as his Marfa. The BLACK POWER series is his newest work.
Note: Mark has no access to a computer in prison. He writes down the instructions of the work which are given to his lawyer who gives those directions to a member of the MLF [Mark Lombardi Faction] who have assisted him on a number of projects. Mark is currently thinking of releasing the BLACK POWER works as individual NFTs.
STEVE OKLYN
443 Institute
Thimphu, Bhutan")
