COURREGES: STRATEGY & TACTICS 2016-17 [SIGNED] 99% YOUTH
In 2015 and beyond, for the young creatives of the world, being alive will mean the same thing as participating in the broad global systems of communication.
We are living in the early moments of the SMART citizens epoch. The smart youth are both receivers and generators of ideas, services and solutions.
Sebastien Meyer and Arnaud Vaillant are part of and designing for the global participants of what we term FAB CITY reality. Paris-London-Milan-New York-Los Angeles-Miami-Mumbai-Tokyo-Beijing-Shanghai-Hong Kong are all joined into a cybernetic humanity. They are now unified by an invisible flow of data. This Invisible Revolution is what engendered the 99% YOUTH community. A humanity that is inseparable from its technological processing.
The concepts we organized for the communication of the first designs by Sebastien and Arnaud are focused on the idea of authoring an ontological message for the Courreges universe. We believe that the current protagonists called upon to communicate ideas concerning beauty and style are part of an informational and cultural counterrevolution. We would like an opportunity to engage the Courreges brand and Meyer + Vaillant in a dialogue to explore strategies that will redefine Courreges from a fashion industry narrative into an experience that will contribute to advancing the signification of form in the 21st century. Courreges will be transformed into a SOCIAL SCULPTURE.
This conceptual text is the beginning of a plan.